FranklinCovey Philippines | Center for Leadership and Change, Inc. | July 2010

Do you trust your leaders?

In the recent SWS survey, President Noynoy Aquino received a net trust rating of 83%.  A very high mark and expectation for our new President.  Stephen MR Covey, author of the best-seller Leading at the Speed of Trust speaks of trust as an economic driver.  He talks about levels of trust and how to build trust in an organization.  Trust is key in moving forward as a country, as an organization, as a team, as a brand and as an individual.  But what does this trust mean and how can others who don't have high trust ratings build trust.  How will leaders today build trust in their organizations?  

How We Define Trust

Our definition of TRUST is simple: It is both character (who you are) and competence (your strengths and the results you produce). Trust is the enabling power of leadership influence. It is not soft, slow, risky , or easy. It is a measurable, definable component of all leadership success. It can be both taught and learned.

The proof of the value of trust in business is compelling: ?“Organizations with high trust outperform organizations with low trust by nearly three times.” (Watson Wyatt 2002).  We find many misconceptions about trust. Let's separate myth from reality:

TRUST Myths and Realities

Trust in the old economy was the natural outcome of a select few, great organizations. Today, it is the price of entry into the new, global economy. In today's world, you are not only competing with others in your state, but also on your continent, and the five other civilized continents on the planet. You are negotiating in cultures in which trust is non-negotiable. (Source: CoveyLink)

The Key Factor in a Global Economy

As we move rapidly into an even more transparent interdependent global reality, trust is more career critical than it has ever been. Stephen MR Covey speaks of  interactions with business leaders around the world which have made it increasingly evident that “speed to market” is now the ultimate competitive weapon.

Low trust causes friction, whether it is caused by unethical behavior or by ethical but incompetent behavior (because even good intentions can never take the place of bad judgment). Low trust is the greatest cost in life and in organizations, including families. Low trust creates hidden agendas, politics, interpersonal conflict, interdepartmental rivalries, win-lose thinking, defensive and protective communication—all of which reduce the speed of trust. Low trust slows everything—every decision, every communication and every relationship.

On the other hand, trust produces speed. And, as Stephen points out, the greatest trust-building key is “results.” Results build brand loyalty. Results inspire and fire up a winning culture. The consistent production of results not only causes customers to increase their reorders; it also compels them to consistently recommend you to others. Thus, your customers become your key promoters, your key sales and marketing people. In addition, results win the confidence of practical-minded executives and work forces. Consistent results also put suppliers under the main tent as strategic partners, which is so vital in this new world-class, knowledge worker, global economy. (Source: CoveyLink)

"Trust is established through action and over time, and it is a leader's responsibility to demonstrate what it means to keep your word and earn a reputation for trustworthiness." 
- Hank Paulson, CEO, Goldman Sachs

Stephen Covey also speaks of 13 behaviors that leaders may practice in order to build trust.  One behavior is Keep Commitments. It means we say what we’re going to do. Then do what we say we’re going to do. Make commitments carefully and keep them at all costs. Keep commitments the symbol of our honor. Don’t break confidences. Don’t attempt to “PR” your way out of a commitment we’ve broken.
“Trust doesn’t mean they tell you everything. It doesn’t mean they don’t posture. But it means if they say, ‘We will do this,’ they will do it. It is credibility. It is integrity."- Scott Smith, Publisher, Chicago Tribune

Between the inaugural speech and the day-to-day of our new president, in his small gesture of lining up in traffic, he is communicating trust.  How do we as leaders keep commitments and build on trust?  Learn more about Leading at the Speed of Trust CLICK HERE.

NEW Articles!


We asked Dr. Covey to comment on what makes a great leader.

Q: What makes a great leader?

A: My definition of leadership is communicating to people their worth and potential so clearly that they are inspired to see it in themselves.

Q: You often say that leadership is a choice not a position. Can you elaborate on this?

A: Because of the definition I use for leadership, the ability to become such a leader is a choice that any person can make; any parent or grandparent, any teacher, any coach, any co-worker, and friend..


Seeds of Greatness

We've just released a video case study of FranklinCovey's work with Frito Lay to introduce the Speed of Trust to employees at all levels. These board member comments and experiences
provide a nice sense of what this 'looks like' and 'feels like' within the business... READ MORE..


What is Trust? ...It is both character (who you are) and competence (your strengths and the results you produce). Trust is the enabling power of leadership influence. It is not soft, slow, risky , or easy. It is a measurable, definable component of all leadership success. It can be both taught and learned.   READ MORE..

FranklinCovey PlanPlus for Outlook 7.0

The 7 Habits of Highly Effective People

Habit 1 »  Be Proactive is about taking responsibility for your life. You can't keep blaming e 
verything on your parents or grandparents. Proactive people recognize that they are "response-able." They don't blame genetics, circumstances, conditions, or conditioning for their behavior. They know they choose their behavior. Reactive people, on the other hand, are often affected by their physical environment. 

Habit 2 »

Habit 3 »

Habit 4 »

Habit 5 »

Habit 6 »

Habit 7 »

The Center for Leadership and Change, Inc. [CLCI] is the authorized distributor of FranklinCovey Co. in the Philippines.
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